Creative Direction
I recently had the pleasure of working with an ambitious and talented group of people on an up-and-coming publication that I think is really going to knock everybody out, Coco Eco Magazine (click here to see the whole second issue).
I was asked by Anna Griffin, Coco Eco’s Editor-In-Chief to come on board as the magazine’s Creative Director for the publication’s second issue, which I happily accepted. There was still quite a bit of groundwork to be lain, as far as stylistic consistency, typography and layout was concerned, but the idea of the magazine is fantastic, and the people working on it are top notch, so we were able to pull the whole thing together in less time than you would think.
Designing for fashion publications is quite a bit different than designing for other industries; there are a lot more full-bleed photos, exotic typefaces and crowded pages than you’d see in, say, Print or CMYK.
The best part about working with any startup is that you get to wear many hats and try out new things, and this project was no different. Being able to work with some of Coco Eco’s advertisers was great, as well, as they are uniformly sustainable endeavors in their representative industries.
