Identity Package
The i GIVE a damn! network, a social network and charity connection tool, brought me in early on to develop the identity and marketing materials for the organization. This included a logo, business cards, stationery and style guide.
Big, bold, san-serif typography was used in developing the logo; partially because of its visual impact, partially because of the clarity a san-serif typeface has online, and partially because the lowercase ‘i’ mirrored the ‘!’ surrounding the name of the organization, which is aesthetically pleasing, but also highlights the international scope of the group’s efforts.
