Business Card Design
Award-winning independent filmmaker Mischa Hedges came to me wanting a new look and feel for his personal business cards. Living in Los Angeles, a big issue that Mischa has to deal with in his field is the intense competition from the thousands of other filmmakers in the area, so he needed something that would stand out, yet not be so loud or obnoxious that it lacked professionalism.
We settled on a solution that melded a calming, warm orange with black and white with attention-grabbing oversize typography and a silhouetted image that subtly alluded to film making without shouting it.
The cards were printed on recycled paper with soy ink.