Site Redesign
DataFusion Technologies, Inc., creator of law firm accounting products and services, came to me looking for an aesthetic overhaul for their B2B website. Their site was beginning to look very dated and they wanted something with a bit more aesthetic appeal, while still maintaining a professional feel and ease of use.
Some visual cues were taken from other B2B companies like Sun, Cisco and IBM, all who have appealing websites that intuitively present a vast amount of information in many different categories. Making use of tabs and a rotating image as the dominant visual element helped to sort the most used and pertinent information, while a horizontal dropdown menu with only a handful of primary sections organized the rest of the site content.